Retention Principles
We retain personal data only for as long as reasonably necessary for the relevant purpose, taking into account contractual, legal, security, accounting, dispute-resolution and regulatory requirements.
Retention Matrix
| Data type | Purpose | Retention period | Deletion trigger | Legal exception |
|---|---|---|---|---|
| Account data | Account administration and service delivery | [CONFIRM RETENTION PERIOD] | Account closure, subject to applicable law | Legal, tax and accounting obligations may extend retention. |
| Customer Content | Service delivery | [CONFIRM RETENTION PERIOD] | Contract termination and post-termination export window | Governed by the applicable customer agreement and DPA. |
| Support data | Providing customer support | [CONFIRM RETENTION PERIOD] | Resolution of support matter | May be retained longer where relevant to a dispute. |
| Security logs | Security monitoring and abuse prevention | [CONFIRM RETENTION PERIOD] | Rolling retention window | May be retained longer where relevant to an investigation. |
| Billing records | Billing administration, accounting and tax compliance | [CONFIRM RETENTION PERIOD] | End of applicable statutory retention period | Retention required under applicable accounting/tax law. |
| Marketing records | Sending marketing communications | [CONFIRM RETENTION PERIOD] | Withdrawal of consent or opt-out | — |
| Cookie consent records | Demonstrating consent compliance | [CONFIRM RETENTION PERIOD] | Expiry of consent or renewed consent | — |
| Backups | Business continuity and disaster recovery | [CONFIRM RETENTION PERIOD] | Rolling backup cycle | Backup retention determined by infrastructure provider capabilities. |
| Deleted accounts | Residual data following account deletion | [CONFIRM RETENTION PERIOD] | End of post-deletion grace period | Legal, tax and accounting obligations may extend retention. |
Customer Content
Retention and deletion of Customer Content are also governed by the applicable customer agreement and Data Processing Agreement.